Ipad Marketing Set To Soar?
When the iPad went on sale in the USA just a couple of months ago, the demand far exceeded even the highest expectations. Even now, a couple of months on, they’re still selling at a rate of around 200,000 per day in the USA despite the fact that critics were concerned about what they deemed a high price tag.
Demand was so high, in fact, that the international launch of the iPad had to be delayed in order that Apple could meet the demand in the United States. However, at the end of May 2010 the gadget went global, hitting shops internationally, met by a very eager audience of both gadget crazy consumers and businesses alike.
It was back in 2007 that the iPhone first went on sale and, soon after, Apple launched its official app store, giving developers the opportunity to submit their own apps for download by a global audience of users. Businesses soon saw the potential of marketing through these applications, particularly given the sheer volume of mobile internet users. That figure stands at 10 million in the UK alone and looks set to rise as people begin to get to grips with the iPad.
There are countless examples of businesses using iPhone applications for marketing purposes. Take eBay and Amazon, as big examples, both of whom released an application that enables users to buy products through the app itself. Other brands, such as Woolworths, instead released games and fun apps purely as a brand awareness project. The apps already in existence will work on the iPad too, thus being made available for what is certain to be a wide global audience of users.
Common perception is that the iPad will increase the number of mobile internet developers. With such hype surrounding the gadget, it’s a fair bet that iPad app developers will be rather busy in the coming months.
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